Monday, April 26, 2010

Social Media Optimization: The Next Evolution of Network Marketing

Most of you have already heard of SEO. Sooner or later everyone will know much more about this topic expression after getting interested in Internet marketing. I do believe that if you are seriously considering joining the network marketing business you will learn a lot of about SEO techniques. As the saying goes PPC is temporarily but SEO is forever.

If you have a great blog or you have a website but you would never want to study this area you are just wasting your time and cash because no on ever will discover your website. The entire organic search engine traffic will get here completely from your search engine optimization efforts.

While SEO will always provide a high volume of your traffic since everyone search for things on Google but there is a fresh trend which defines the "human algorithm". People are mostly social beings and the web now created a social media boom recently. People are likely to spend extra time in their respective societies so it seems that Facebook and Twitter are rapidly replacing Google amongst the core users as their major search platform.

This is when we should really start to realize how Social Media Optimization referred as SMO can help us...

Either you are owning an online business or you are working as a network marketer you want to create awareness of your brand because that creates consideration defining their preference (which will be you). Preferences always effect action and later on they are shaping into loyalty if you keep providing value.

As a serious marketer you want to be there where decisions and conversations begin and happen or you will be left out. If you put more effort into creating more presence in social media it will offer you way more chance to engage into the discussion and it will increase your social capital.

Increase your digital footprint!! Youtube has turned out to be the second most common search engine. It is great since users are served with alternatives while watching videos and these are generally based on the title, description and tags associated with each video. This is why I advise you to take time devoted to creating those pieces of information since they expand your findability big time!

You can think of Social Objects as the key components of future promotion techniques. They are the catalysts for conversations and occurrences either in online or real life and they effect human behavior within their respective societies.

But what are those social objects?

* Uploaded Pictures to Flickr
* Videos on Youtube
* Events in Upcoming or Podcast
* Updates on Facebook
* Bookmarks in Delicious
* Votes in Digg
* The Documents in Scribd
* Reviews in Yelp
* Thoughts shared on blogs
* and many more...

Each of these can trigger engagement and response. That’s why Social Object has turned into the core of SEO. Believe or not all the companies have become media. Every single person in network marketing is publishing to people.

You also have to start creating content because you are absent for searches, decisions, conversations, purchases. Every piece of content you make becomes your Owned media and all the actions and reactions you creates becomes Earned Media. Both of these are beyond price.

In the social web you are served with the privilege to design content which affects the decision of so many people. You can establish meaningful conversations and creating relationships with people who are defining your market.

Clients have to make their decisions and if you are not there you are absent from the decision making.

Inbound marketing is a bridge connecting individuals who are seeking of information, direction and insight and those who are willing to offer valuable content, guidance and support.

Why don't you make your choice now and engage into social media marketing and reaching your goal while serving others!

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