Mobile technology has transformed the way that
individuals accomplish everyday tasks like finding directions, paying bills,
and communicating with friends. But mobile technology has also changed the way
individuals interact with the medical system around the world. With
technological advances, health providers are now able remotely to monitor
diabetic and heart patients, send email reminders to take medications, and
access diagnostic databases through mobile devices. How have these innovations
contributed to patient health and enhanced the doctor-patient relationship?
What mobile health advances are transforming medical care? How are countries
around the world using mobile technology to improve health care delivery and
save money?
Mobile health, or mHealth for short, uses mobile
technologies for health research and healthcare delivery. It is said that
mobile health applications will continue to grow as physicians, patients, and
health plans use technology to address changes in healthcare delivery.
The convergence of mobile technology with an
evolving healthcare delivery system will continue to drive the mobile health
(mHealth) applications market, which will see revenues grow from $230 million
in 2010 to $392 million in 2015, according to research from Frost &
Sullivan.
According to the report--Analysis of the U.S. Broadband mHealth Applications Market--in the near term, the mobile health app
market will benefit from an increasing number of consumers who will purchase
smartphones and tablets and download easily accessible and affordable health
apps. Furthermore, in a consumer-driven patient-centered healthcare model,
patients are encouraged to play a greater role in tracking their health through
mobile health apps that monitor vital information such as medication adherence,
blood pressure, and glucose readings.
Still, the general consensus is that the market
will grow, with payers and providers having the most to gain from the deployment of mobile health
apps and the data these apps will manage. "The formidable technical
challenges are to link large IT systems--electronic health records (EHRs),
health information exchanges (HIEs), and payer databases--with what are now
discrete software products, and to generate meaningful analytics," the
report said. "The primary marketing challenge will be acquiring the time,
talent, and resources required to familiarize consumers with mHealth apps and
the concept of self-health to get a user base that justifies expenses."
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