SOCIAL MEDIA OPTIMIZATION TECHNIQUES AND ITS IMPORTANCE

Social Media Optimization:

Social media optimization is technique of optimizing a website on social media websites which allows the content of the website travel across the web and drives huge traffic than search engines to a legitimate and an extraordinary content which attract the unique visitors and also brings higher search engine rankings.

The term social media optimization was first introduced by Rohit Bhargava . His old rules for conducting social media optimization are



5 Basic rules of social media optimization:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup

Later sixteen rules were created in addition to the original five rules, by some anonymous authors for conducting social media optimization which has translated into various languages. Four years after, Rohit Bhargava released an updated set of rules for conducting social media optimization and they are.

5 New rules of social media optimization:

1. Create shareable content
2. Make sharing easy
3. Reward engagement
4. Proactively share content
5. Encourage the mashup

Role of Social media optimization on online reputation management:

Social media optimization plays a major role in online reputation management. It is a process of monitoring the feedback of users on the internet, then using the online and offline techniques to promote the positive and neutral content and pulling down the SERP those who are with the goals of negative mentions to reduce the visibility.