Creative Ways of Approaching SEO and Social Media

Creativity is important in online marketing, because the Internet is a tool all about words. Yes, the emergence of video and audio advertising is troubling, but for the most part, most news stories are still written with an old fashioned typewriter—er, word processor. Not only is text the primary way we communicate online, but it’s also a major factor in determining site rankings for search engines.

As you embark upon a new campaign, you will you will quickly realize that getting high SEO rankings or high social media rankings depends on your ability to produce high quality, high quantity content for search engines. Websites that are highly ranked publish high-caliber articles or blogs that appeal to human readers, not just search spiders. How can you communicate with an intelligent audience accustomed to reading high quality content? You can communicate with your targeted customers by using professional grammar and spelling, as well as a measure of creativity in conveying the company’s message.

While information is key (and search engines do actually penalize companies that write low quality or “stuffed” articles), no one really wants to read pages and pages of dry information. They want just the basics and they want the information written in a creative and entertaining way. Therefore, web companies and local businesses should aim for a creative approach to their content and go for a mainstream format in order to reach their readers.

One way to improve the quality of directory articles or web copy is to arouse interest right away using a question, a bold statement, a problem or an illustration. Putting some effort into the introduction of a piece, and then addressing the concerns in the body of the article, is an effective way to grab interest and maintain it.

Another tip is to aim for a conversational voice and use realistic scenarios, so you can directly address the concerns of your customers. When blog writing, you are usually communicating with an experienced base of prospects and so need to research your topic thoroughly. Even if you write over the same subject over and over again, you can expand your brain centre by studying trends, news stories and comments made by other experts.