Why industry and competitor research is essential to successful SEO

Industry and competitor research is necessary to keep a competitive edge in the market place. It does not have to be a sly undercover event that goes all out to see why others are better at selling, but a friendly way of learning what others in the same field are doing. Your product, your message, your online presence is worthy, but it is missing the mark. What can be done about it? Researching with the right key words will show weak points and will lead into better Search Engine Optimization. And that, essentially is nothing more than getting those essential words and phrases up front where the fetch robots can find them.


These sly little mechanical magicians appear to have an affinity for certain words, and learning what they are and how to put them to work in competitive research, they do double duty: They teach about the importance about SEO and at the same time alert the researcher as to what their competitors are doing. Everyone it seems needs to know about SEO, but truthfully, not everyone adheres to the importance to their use.

Much online business is carried on with a minimal awareness of their necessity, but there is not denying, SEO intelligence is a big business in the Internet world. To prove that you have to look no further than ghost writing sites where want-to-be successful online shysters are demanding that penny-a-word - and less - writers adhere to a demanding set of rules in paraphrasing successful businesses assessments. It's apparent from the outset that they have one thing in mind, get more clicks on their sites even though the content is often second rate.

Yet, SEO know how is important in its own right and one these is in business. Knowing how to use the right words and phrases to get searchers to find the products being sold, to read messages, is what successful Search Engine Optimization is all about. Why then is it important?

A use of the wrong words is equivalent to starting up a fresh produce market in a rural area with only a few families scattered about. No one will find what is being sold. It would have been better to st up business nearer to town, where both rural and city folks could partake of exquisite seasonal produce being offered for sale. The reasoning here would be that rural folk most likely would be growing their own produce, while city folk would not.

The same thought can be modified to explain the importance of researching competitive business enterprises of those with like concerns. Some well seasoned words more likely spell success because they are clearer and are more definitive than others because they have been programmed into the robot's memory bank of descriptive words and phrases.

More successful words will be narrower and to the point. As an example, use words like precise blood pressure reducing drugs over cardiac drugs; A particular brand of exercise equipment over merely exercise equipment; SEO word strategy for beginners is better than generally requesting SEO words. Truthfully, the importance of SEO ability is easier to explain than to put into practice, yet an awareness of it being a big part of relevance where the top online businesses and concerns are concerned is not only useful, but needed.