How to Utilize Social Media Optimization?

Social media optimization (SMO) refers to the process of using social media sites in order to promote online business. It is undertaken by the marketers in order to allure target visitors towards the website of a company. The main aim is to invite quality traffic towards the website of an organization and consequently boost the sales of an organization.

The advantage of using this process is to increase the back links which direct the search engines towards your website. If you have more number of back links directing towards the site of your company, the search engine robots consider such sites as relevant and index the first few result pages. In other words, your company site can obtain higher page ranking. You can also help your content travel across platforms and become accessible to a wider set of audiences. In this way, you can allure larger number of quality traffic towards your sites and convert the visits into sales.

Social media optimization is a part of website optimization and the other being search engine optimization. SMO can be categorized into two ways. One way refers to social media features which can be added to the content itself. The content includes RSS feeds, sharing buttons, social news, user ratings as well as polling tools. Even the sharing of images as well as videos in the social networking sites can be referred to as social media activity. The other way is when a marketer can perform promotional activities in social media aside from promoting the content. This can be accomplished by commenting on blogs, blog creation or posting, online forums, participating in group discussions as well as posting status updates on social networking profiles. SMO is very much like viral marketing. In this form of marketing, a marketer used to spread the word of mouth through friends and family. This is a technique of promoting an online business over the Internet.