Guideline to Search Engine Marketing

Doing a lot of widespread research I have come to the decision that we have plenty of misunderstanding about the topic of SEM. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are simply different. We have made mistake confusing about these two topics. Now I will discuss about Search Engine Optimization.

An SEO expert should have knowledge about this topic and have a clear idea of it. You can get much information from Internet. But unfortunately most of these are wrong and will misguide you to achieve your goal.

To begin, I want to explain the topic “Search Engine Optimization” (SEO).

SEO

SEO is the way of increasing the quantity or quality of traffic to a websites through organic search results from search engines. So we have to make our site’s formation and content well so that we can get better performance in search engine’s natural listings. You can try the following ways to get this.



1. First you make clean HTML code of your site. Search engine easily crawl clean HTML code. You should validate every page of your site to remove errors and slack coding.

2. You have to ensure that you don’t have any broken links. Links on web pages are followed by search engine web spiders and they can index the new page. Web bots can’t index your site pages if you have broken links.

3. Now one of the most important tasks to do is the keyword selection. You have to choose the most relevant and competitive keywords for your site. I suggest you to research on it before selecting.

4. You have to make a good structure of your site. You should try to optimize each page for two keywords. You have to keep in mind that you write for users. Writing content is a balancing task that helps to satisfy both search engines and users and it will be possible having better structured site.

5. You should use the two most significant keywords for each page on visible text and take them into headers. You can make some of them bold or italic or underlined.

6. Title tag is the most vital of these. Take the two keywords of a page into title tag and don’t make repetition of them.

After completing all of these, you can expect better result for your site.