How do you define SEO: SEO is short for Search Engine Optimization.
A Search Engine searches the Web and records information the pages it visits contain. It then makes an index record of the page by applying relevant keyword references in its data base.
Keyword or keyword phrases are the words or phrases internet users enter into their search boxes to find their information.
SEO can then be defined as finding ways of writing information and building your web pages or web sites to maximize the value of your page or site, relevant to the way the search engines see your information.
A search engine gives your website a relevence ranking in relation to each of the keyphrases your page is indexed by. The search engine then uses this relevence ranking when it displays pages when and internet user searches for information on the world wide web. The page with the highest relevence ranking is shown first when a list of pages is returned. The following pages have lesser rankings.
The search engines use what are known as ‘algorythms’ to apply a ranking to each page they find on the web. This ranking is known in SEO Courses as Page Ranking. Page rankings are checked regularly and up graded and even downgraded to fit the search engine’s needs.
A Search Engine Optimization Manager can be a software application or an IT professional. It is the job of an SEO Manager to find key phrases to use to attract visitors to an offer. And also to be used in advertising campaigns. Another use is in targeting an income from the pool of money spent on advertising.
Search engines regularly update their ‘algorythms’ to improve their services to both advertisers and the internet searchers using their search service.
The search engine service providers don’t make their ‘algorythms’ public. The responsibility of Search Engine Optimization software and Search Engine Optimization management staff and service providers is to find and to make their employers and clients aware of all the latest SEO information, that becomes general knowledge. You can become more familiar with natural seo by following this Free Search Engine Optimization Course.
When Search Engine Optimization is used successfully there are many visitors to a website that has been search engine optomized. This traffic is often referred to as natural traffic. When an SEO manager or SEO Management Service targets this free traffic they use Organic SEO methods.
When Search Engine Optimization methods are used to synthetically to inflate the page rank the system is known as black hat. The search engine owners alter their ‘algorythms’ when black hat methods are found.
It is always best then to improve organic traffic results by using natural SEO methods.
Back to defining Natural SEO. I guess then you would define natural SEO, as any SEO methods used to target or improve organic traffic or natural traffic, that are not black hat.
No comments:
Post a Comment