Optimize Your Brand – The Social Media Way Part1

Attracting new visitors to a website has become the need of the hour for organizations who want to increase their businesses. With the popularization of social media, every organization is trying to make its brand searchable and shareable in various social media. This helps the SEO professionals in the search engine optimization
job by enhancing website’s visibility in search engine result pages and giving a boost to their business.


Gigya’s white paper gives a detailed report on the relevance of social searches and their reliance on people’s participation. The report states that search engine optimization and social media optimization is a must for online businesses if they want to earn quality traffic from various social networks.

Sharing pictures, text messages, videos and activities with friends and acquaintances has now become the talk of the town. Through these techniques, social media tries to build a rapport with its audience. It then becomes easy for the businesses to target potential customers as these people start relying on the trusted relationships built through social networks. They watch, read and start buying stuff online. This makes the social media marketing process easy.

Many institutes give top 10 points for a better search engine optimization but this blog will give you an additional step to optimize your brand successfully.

Keywords or key phrases

If you think ‘what’s in a keyword’, then think twice because a small keyword can make or break your business. It may seem insignificant but an SEO professional can’t overlook its importance. Choosing the best keywords or key phrases for social media optimization requires an evaluation of all the keywords that people use or have used to find information in traditional SEO or for that matter, SMO process.
Great website content

If you want your brand to catch the attention of people, then you have to include content that is relevant, timely and is shareable too. Producing and including great content is just a part of brand building. Alluring people to make their friends and followers acquainted to your work is out of the usual run of things.

If you want to strike that pulse and be correct with the timing, then it’s desirable that you come up with relevant content for every network. A great content has the potential to hold the audience and make wider the reach of your brand. Search engine optimization can only divert the attention of the audience to your website. To maintain their attention is the job of good content.
Making the user experience absolutely amazing

If your website is too old to be suited to this modern era, then you need to modify it. You need to make sure that the format of the website is such that it makes it easy for people to share. It’s high time for you to come out of the Web 1.0 format and realize that people want dynamic web content. If you provide them with what they need, you will get what you need. If you make their experience amazing, they, in return, will make your social media marketing experience simply mind-blowing.