From search engine marketing to phone call conversions

One of the clearest trends in the world of search engine optimization is that brands are starting to go mobile. This has been building for quite some time and now that the days of WAP and subscription downloads is firmly behind us, it seems that every search marketing agency is embracing mobile in one way or another.

It is no longer enough to create a website optimization strategy aimed at PC and Mac users. Nowadays, people can access the internet on a huge array of devices - including smartphones - which means search engine optimization needs to be effective on a multitude of platforms.

As mobiles get more sophisticated and the cost of getting online falls, SEO will only become more mobile orientated. And this is already happening at a swift pace as many major brands ring-fence a proportion of their marketing budgets for mobile search engine optimization and content creation.

You just have to look at the recent search engine marketing deal that Nokia and Yahoo struck up. Yahoo is extending the range of software available to Nokia users, including email, mapping, chat and navigation applications. As mobile devices begin to incorporate more and more features, it is clear that, in terms of search engine optimization and other digital marketing strategies, they will become infinitely more important.