Facebook has revealed new details about its internet search strategy by announcing that all Open Graph-enabled websites will show up in their search results when a user has “Liked” them.
Similar to, but more advanced than Facebook Connect, Open Graph is a new platform that allows you to get information in and out of Facebook – to an extent it integrates your site with the social media platform.
In only a week after its launch in April, Open Graph plug-ins were found on 50,000 websites.
The new plug-ins allow you to add social tools to your website including a “Like” button, an activity feed, recommendations, a login button, Facepile (which shows profile pictures of your signed-up users’ friends), comments and a live stream.
Adding these plug-ins makes the pages on your site a partial extension of Facebook itself. The “Like” button, for example, turns any of your pages into a Facebook “Fan” page, with users then sharing the link with their network on Facebook.
Anyone who “Likes” a page on your site automatically becomes a “Fan”, and you can send them content in their news feed, although this feature is likely be restricted by users.
The “Like” feature has now become even more important from an SEO standpoint because it will become one of the new measures by which Facebook lists the relevance of its search results.
We’re likely to start seeing a huge drive for Facebook users to “Like” pages as this becomes more important to SEO and online marketing directed at Facebook users.
With ‘liked’ pages now showing up in Facebook search results, Facebook has stolen a march Google, Yahoo and Bing with what is effectively a socially driven search engine. It’ll be interesting to see how these competitors respond.
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