After you build your website and optimize it for organic search results, another tactic to drive traffic to your site is search engine marketing (SEM), which generates visibility in the paid advertising section of search engine results. Unlike search engine optimization (SEO), SEM works instantly, getting you visits as soon as you start advertising. The trade-off is that SEM costs money.
SEM effectiveness is measured as “pay per click” (PPC) where you would only pay when someone using a search engine (like Google, Yahoo!, or Bing) clicks on your ad. This can be a very effective way to control your costs and adjust your advertising spend with changes in seasonality, inventory levels or appetite to grow the business.
Both SEM and SEO work effectively on websites that have good content and engagement with customers. Therefore, it is important to build good quality websites with appropriate content, keywords and calls to action on the website.
No comments:
Post a Comment