One of the most frustrating things – or maybe the most rewarding, depending on how you like to think about life – about search engine optimization is that’s never really done. You can “win” one week, by climbing to the top of Google, Yahoo, and Bing, but there’s no guarantee you’ll still be there the next; competition, changes in search algorithms, or just a shift in the most popular search terms can all affect your positioning in the blink of an eye.Believe it or not, this is actually a pretty good thing.
That’s because, even though it might feel like you’re on a never-ending treadmill of keywords and meta tags, an ever-changing SEO landscape means that there are always new opportunities for the online marketers who are willing to work hardest… or at least the smartest. In other words, you don’t always have to outspend your competition – you just have to pay attention and keep looking forward.
On the most basic level, this means adding fresh content to your site every week. As we’ve already said many times, there’s simply no substitute for fresh writing, videos, and other content when it comes to drawing traffic to your pages. But it’s not enough just to post anything these days; to be successful, you have to get past the obvious.
To do that, you have to go beyond the keywords and phrases that you think are important, and actually pay attention to what other people are searching for on a day-to-day basis. Take advantage of some of the analytical tools that are available out there – or better yet, a top-notch SEO firm – and find out how people are finding your site. The more information you have, the easier it will be to keep people coming back.
Your search engine optimization work might not ever be finished, but that’s a good thing, because it means there’s always another chance to bring fresh customers to your website.
Source:
http://www.ciplex.com/pixels/2010/04/26/7-enduring-truths-about-search-engine-optimization/
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