Some Tips On Social Media Optimization

Many search engine optimization companies today run several services. This can include link building, social media marketing and internet reputation management services, but really theyre all geared to the same thing: making good quality links to valuable content that will earn you customers. They are all geared to search engine optimisation too. The search engines use a range of systems to gauge the integrity of domains. Link building strategies, site content and social media links are all studied when deciding the page rank of sites on individual searches.

Social media optimisation is a powerful tool. Today, there are SEO services specialising in this one area. It is similar to mobile marketing, in that the approach is very much one-on-one - you place your link on a social media site in a place you hope it will get lots of traffic. The chances are increased if you engage linkability think carefully about the content, use micro and macroblogging techniques (Twitter is microblogging) in other words, do all you can to create quality linkbait.

So what is linkbait, exactly? Its a term being bandied about more and more by social media marketing companies these days, but it often has negative connotations. Basically, the term covers a wide range of strategies by which links are generated to your website.

The reason it has negative connotations is because a lot of people post spam as linkbait. For example, someone may follow a link to what they think is a quality How To article but then discover the content has nothing of interest. Weve all been there clicked on a link only to be faced with a badly composed, keyword-stuffed article that, in 200 words, tells us absolutely nothing about the product. Whether its SEO or SMO, remember good internet marketing begins with quality linkbait.

There are other ways you can make social media sites work for your company, too. Dont rely entirely on inbound links use tabs for sites you have links to (Digg, Twitter, MySpace etc) and embed them on your site. Make them visible to browsers. Link building works both ways. So call visitors to your site to tag, Digg and bookmark you. Remember, also, that if youre on Twitter you need to invite people to follow you, or youll stay hidden. If you have a Wordpress blog, their Sociable plug-in is one of the best SEO tools you can install.

Content diversification is a must if you want to attract links from outside your immediate area. On the internet, people browse both specifically and in a more general way. For example, you may subscribe to RSS feeds to various blogs and news sites but how often do you go wandering off, your attention grabbed by a passing video or notice board? So diversify your blog writing into different subject areas, and post links far and wide.

There are many ways you can use social media and SEO tools to improve your online marketing one of the best is to place yourself in the hands of a good search engine optimisation company.