80% of web customers begin by using search engines Organic search results draws 75% of the clicks vs. where Pay Per Click is at 25% ·
Step 1: Define An Effective Strategyo What are your goals? Ex. To sell online, generate leads, etc.o Who are you trying to attract? Know the industry they are in, role within company, and what they are searching for.
Step 2: Choose the Best Keywordso Speak your customer’s language – you need to know the words your customer’s would use vs. the words you use on your website and search adso Recommended: Wordtracker Keywords, Trellian, Google AdWords and Microsoft adCenter Labso Recommends conquering 10-15 phrases at a time.
Step 3: Optimize Your Websiteo Understand how the search engines will look at your websiteo Create a keyword plan for your websiteo Create great, keyword rich copyo Make sure your site is “crawlable”: this means that your site is 100% accessible to search engines. Test this by going to a search engine and do an advanced search on your website to see how many of your pages come up.o Make sure every page has a unique title tag along with a description of your company.
Step 4: Get Your Site Indexedo Submit your website to all the major search engineso Set up a search engine sitemap** This is critical – you need to do this on the search engines§ Bing Webmaster Center§ Google Webmaster Tools ·
Step 5: Attract Links to Your Websiteo Create link worthy content – useful educational content, useful blogso Get listed in industry and topical directorieso Review your competitor’s linkso Build links on social media ·
Step 6: Run a Results-Focused PPC Campaigno Manage campaign by keyword phrases, keyword bids, daily budget, ad copy, geographic location or by time of dayo Bid on relevant keywords (popular terms will cost more than niche terms)o Write relevant and compelling ad copy to attract the right type of visitors with a call to actiono Send people to a relevant and unique landing page within your site (can use a form to capture information)o Test and always continue to tweak your campaign ·
Step 7: Measure Successo Organic success§ Always track your ranking and your competitors ranking. Recommended software: www.WebCEO.com and www.WebPosition.com § Look at traffic that is generated from search engines (Google Analytics)§ Track traffic generate from referring sites, press releases, articles and forum postso PPC success§ Setup “conversion tracking” in Google Adwords§ Track paid search results in Google Analytics For marketing ideas and tips.
Step 1: Define An Effective Strategyo What are your goals? Ex. To sell online, generate leads, etc.o Who are you trying to attract? Know the industry they are in, role within company, and what they are searching for.
Step 2: Choose the Best Keywordso Speak your customer’s language – you need to know the words your customer’s would use vs. the words you use on your website and search adso Recommended: Wordtracker Keywords, Trellian, Google AdWords and Microsoft adCenter Labso Recommends conquering 10-15 phrases at a time.
Step 3: Optimize Your Websiteo Understand how the search engines will look at your websiteo Create a keyword plan for your websiteo Create great, keyword rich copyo Make sure your site is “crawlable”: this means that your site is 100% accessible to search engines. Test this by going to a search engine and do an advanced search on your website to see how many of your pages come up.o Make sure every page has a unique title tag along with a description of your company.
Step 4: Get Your Site Indexedo Submit your website to all the major search engineso Set up a search engine sitemap** This is critical – you need to do this on the search engines§ Bing Webmaster Center§ Google Webmaster Tools ·
Step 5: Attract Links to Your Websiteo Create link worthy content – useful educational content, useful blogso Get listed in industry and topical directorieso Review your competitor’s linkso Build links on social media ·
Step 6: Run a Results-Focused PPC Campaigno Manage campaign by keyword phrases, keyword bids, daily budget, ad copy, geographic location or by time of dayo Bid on relevant keywords (popular terms will cost more than niche terms)o Write relevant and compelling ad copy to attract the right type of visitors with a call to actiono Send people to a relevant and unique landing page within your site (can use a form to capture information)o Test and always continue to tweak your campaign ·
Step 7: Measure Successo Organic success§ Always track your ranking and your competitors ranking. Recommended software: www.WebCEO.com and www.WebPosition.com § Look at traffic that is generated from search engines (Google Analytics)§ Track traffic generate from referring sites, press releases, articles and forum postso PPC success§ Setup “conversion tracking” in Google Adwords§ Track paid search results in Google Analytics For marketing ideas and tips.
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