With all the talk of the importance of search engine positioning,
online directories, keyword metatags and publishing your own
ezine, you might be forgiven for thinking that the online world is
the only one that matters when it comes to promoting your online
business. Only occasionally will you see something like “and
don’t forget about offline promotion too”.
Why do I need to engage in offline promotion when I’m promoting
an online business? The reason is simple. The concept of a
paperless office is all very well, but your potential customers live
in an offline world. To get their attention, you need to reach them
where they live.
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